Talk first
Use the pre-camera line so the homeowner relaxes before you start recording.
Internal employee guide
TESTIMONIAL SHOOT SCRIPT + SHOT LIST
Use this page at the job. Read the exact interview script, then capture the B-roll shots from the approved Warriors For Light shot list.
SCRIPT
Opening, questions, and closing.
11 SHOTS
House, homeowner, and detail clips.
DUSK
Best window is 20–40 minutes after sunset.
Read the script
Walk through the opening, questions, and closing directly from this page.
Film the B-roll
Capture the house, homeowner, details, app, color changes, and timing notes.
Send everything
Send the interview and short clips to the normal company location or marketing contact.
Exact interview script
Read this on the shoot.
This section uses the exact wording extracted from the provided Warriors For Light testimonial interview script. Employees can read directly from these cards during the shoot.
Before You Film
Say this to the homeowner before the camera comes out:
“This is just a normal conversation. I’ll ask you a few questions, you answer however feels natural. Just talk like you’re telling a friend about it.”
Opening — Say This On Camera
Walk into frame with them and say:
“I’m here with [FIRST NAME] at their home in [NEIGHBORHOOD]. [FIRST NAME], thanks for letting us come out. Can you start by telling me — what made you first reach out to us?”
The Questions
Ask these in order and keep it conversational:
1.“What was the situation before you called us? What were you dealing with?”
2.“Was there anything that made you hesitate before moving forward with us?”
3.“What was it that made you decide to go with Warriors For Light specifically?”
4.“Walk me through the first night the lights were on. What was that like?” If they give a short answer, follow up with: “What did it feel like to see it for the first time?”
5.“Is there one specific thing — about the system or the process — that surprised you?”
6.“Have any of your neighbors said anything about it?”
7.“If a friend of yours in [NEIGHBORHOOD] was thinking about doing this, what would you tell them?”
8.Optional — use if the energy is right: “Is there anything else you want people to know that I didn’t ask about?”
Closing — Say This On Camera
Close with this, then turn to camera:
“[FIRST NAME], thank you so much — this means a lot to us. We’re really proud of how this one turned out.”
“If you’re in [NEIGHBORHOOD] or anywhere in the Austin area and you want to see what this could look like for your home — we’ll put together a free custom design concept for you. No obligation. Link is below.”
Exact B-roll shot list
Film these at every testimonial shoot.
Get all of these while you’re already there. The list below follows the Warriors For Light B-roll shot list and is grouped by what employees need to capture on-site.
The House
1
Full wide shot of the house with lights on
Stand at the street or end of the driveway. Get the entire house in frame. Film at dusk when the sky still has color behind it — this is your hero shot and your thumbnail. Film it twice: once static, once slowly walking toward the house.
2
Slow pan across the roofline
Start at one end of the roofline and pan slowly to the other. Keep it steady. This is your transition shot in the edit.
3
Close-up of fixtures on the roofline
Get within a few feet of the actual fixtures. You want the viewer to see the quality of the hardware — not just the glow from a distance.
4
The house from the neighbor’s perspective
Walk across the street or to the neighbor’s driveway and film the house from there. This simulates what a neighbor or passerby sees. It makes the social proof feel real.
The Homeowner
5
Homeowner walking toward the house from the street
Have them walk from the street toward the front door while the lights are on behind them. Film from the front so the house is visible over their shoulder. Do not direct them too much — let it look natural.
6
Homeowner looking up at the house
Have them stand in the driveway and look up at the roofline. Capture their expression. Pride, satisfaction, quiet enjoyment. No words needed — this shot does the work on its own.
7
Homeowner opening the app and changing the light colors
This is the single most important shot you will film all day. Have them pull out their phone, open the app, and change the color of the lights while you film both the phone screen and the house reacting. If you have two people filming, one on the phone and one on the house — do it. If not, film the house changing colors first, then film a close-up of the phone screen separately and cut them together in the edit.
8
Homeowner pointing out a specific feature
Have them walk you to one part of the house they are especially proud of — a tree, an architectural detail, a corner of the roofline — and point it out on camera. No script. Just them showing you something they love.
The Details
9
Close-up of a single lit fixture against the roofline or fascia
Get tight on one fixture. You want to see the build quality, the color of the light, the way it sits on the house. This is the shot that makes a skeptic believe the product is premium.
10
The light color changing in real time
Film the moment the lights shift from one color to another. Get this from a distance so you can see the whole house change. This is your most shareable clip — it stops the scroll every time.
11
Pathway or landscape lighting if present
If the property also has landscape lighting, get a slow low-angle shot moving along the pathway. Keep the camera close to the ground. This makes the lights look dramatic.
Timing notes + tips
Film when the lights look best.
Film everything with the lights on. The best window is 20–40 minutes after sunset — the sky is dark enough that the lights pop but there is still enough ambient light that the house and landscaping are visible. Do not film in full dark or the house disappears into the background.
If you can only be there once, arrive 30 minutes before sunset, do the interview while there is still natural light, then immediately move to all the house and detail shots as the sun goes down.
Hold the phone vertical for Reels, TikTok, Shorts, and most ad placements.
Wipe the camera lens before filming so lights do not look smeared or hazy.
Move slowly. Quick pans make the lights harder to see and the footage harder to use.
Get 3 seconds before and after each movement so the editor has room to cut.
If talking, face away from loud roads, blowers, generators, or crews working in the background.
Quick field reminder
| Interview | Use the exact opening, questions, and closing from this page. |
|---|---|
| Hero shot | Full wide shot of the house with lights on, filmed static and walking in. |
| Best timing | 20–40 minutes after sunset, or arrive 30 minutes before sunset if you only get one visit. |
| Most important shot | Homeowner opening the app and changing the light colors. |
Avoid these mistakes
Do not film license plates, addresses, or private items unless permission is clear.
Do not say prices, discounts, or promises that were not approved.
Do not film unsafe ladder work in a way that could make the company look careless.
Do not over-explain. A simple, clear clip is better than a long rambling one.
Before you leave the job
Make sure the interview is complete and the 11 B-roll shots are captured. Then upload everything to the team Google Drive folder.